All of our Outdoor Video Billboards are installed at location with minimum daily vehicle traffic of 15,000 vehicles, which means that minimally 22,000 consumers, excluding pedestrians will see you ad daily. This translates into 660,000 consumer-views on monthly bases. The actual vehicle and pedestrian traffic will vary between locations, and each time you will know exact number of consumers your ad is projected to reach.

Traditional outdoor advertising tools, including signage, billboards or other fixtures bearing your image have one significant shortcoming. The ad is static. This causes two problems. The ad quickly merges with the surrounding scenery and often goes unnoticed by consumers. The ad is also laborious to change and remains the same for extended period of time. Outdoor Video Advertising offers rich video format which insures that it will always catch the eye of the passersby. It is computer controlled and easy to change. Bamkom Outdoor Advertising can typically change your ad upon 24 hour notice.

Most consumers that are reached through Outdoor Video Advertising will be repeatedly exposed to your promotion, as typically, people use their commute routes in repetitious manner (home <— —> work, home <— —> shopping). This will insure that your promotion will make lasting impression and your brand name will stand out in the minds of the consumers.

The way repetition works to reinforce your message is shown at the right by the "Curve of Remembrance". (From Poffemberger's "Psychology in Advertising": McGraw-Hill Book Company.)

Which traditional advertising channel can enable a consumer to act immediately upon seeing or hearing your ad. Usually a consumer is exposed to your ad far from your place of business at the time he may not be in the position to act upon the promotion. Before the consumer has the opportunity to go by your place of business the effect of promotion may have worn off, or the competition may have gotten to him first and your advertising dollars will have gone to waste. Through Outdoor Video Advertising with Bamkom you will be able to reach the consumer just as he passes your place of business, enabling him to act immediately upon the exposure to your promotion and thus maximizing customer conversion factor.

Not all the consumer choices are thought through in advance. In fact many decisions are made on … an impulse. Can radio, newspaper, television or other traditional advertising channel bring impulse driven consumers to your business’s doorstep? However using Electronic Video Advertising in close proximity to your business location will enable you to accomplish just that. Close proximity to your location equals convenience and optimizes the likelihood that customer will turn you to supply his recently discovered need.

Have you ever wondered how much of your advertising dollars are spent on reaching people who will never become you customers? Or how many of your potential customers miss your ads because of the advertising clutter present on newspaper pages or on the radio waves. By utilizing Outdoor Video Advertising with Bamkom you can choose locations most likely frequented by the customers you are trying to reach. This way you can insure that majority of consumers who see your promotion are your perspective customers. At any given time you will be the only advertiser on the screen of Outdoor Video Billboard. You won’t have to compete for the customer’s attention with other advertisers.